When you think of AROMATICA, the first plant that probably comes to mind is rosemary. Rosemary has long been one of AROMATICA’s signature botanical ingredients.
Rosemary is a representative herb widely known for its soothing and purifying properties, and it has long been used in scalp and hair care. AROMATICA recognized early on the rich vitality and energizing power of rosemary, steadily expanding its rosemary-based hair care category.
Starting with Rosemary Scalp Scaling Shampoo, followed by tonics, ampoules, and a variety of other products, AROMATICA has built a solid rosemary universe. On June 1, 2026, AROMATICA launched Rosemary PDRN Scalp Serum.
Rosemary Instead of Salmon? AROMATICA’s Plant-Based PDRN
Recently, you may have been seeing the ingredient PDRN quite often in skincare and derma beauty. PDRN stands for Polydeoxyribonucleotide, an ingredient derived from DNA fragments. It is known as an ingredient that has been used in research related to soothing care and visible mark care, and it is now being widely applied across various skincare and derma beauty products.
When people hear PDRN, they often think of salmon-derived ingredients. However, AROMATICA’s Rosemary PDRN Scalp Serum is characterized by its use of plant-based PDRN derived from rosemary. In particular, plant-based PDRN developed with recent technology features an ultra-fine molecular size of under 100 bp, which is much smaller than salmon-derived PDRN, generally around 200–800 bp. Because of its smaller molecular size, it can be absorbed into the skin more quickly and efficiently, offering an advantage in terms of skin absorption.
As a rosemary expert that has studied rosemary for 23 years, AROMATICA did not simply add a trendy ingredient. Instead, the formula connects PDRN with AROMATICA’s rosemary heritage to create a more in-depth scalp care solution.
From Hair Loss Care to Scalp Moisture, All in One
Rosemary PDRN Scalp Serum is designed to care for both hair loss concerns and overall scalp condition. It is especially recommended for those looking for a functional product that helps relieve hair loss symptoms, those who carefully check ingredients and efficacy, and those who need moisture care for a dry scalp.
The reason it can care for both hair loss concerns and scalp condition lies in its ingredient combination. Dexpanthenol and salicylic acid, functional ingredients for hair loss symptom relief, help care for hair loss symptoms and maintain a healthy scalp environment. Ceramide and organic jojoba oil provide rich moisture to dry and sensitive scalps, helping maintain a healthy scalp barrier that may otherwise become vulnerable to moisture loss and external irritation.
AROMATICA’s proprietary ingredient, Rosemary Microbiome™, is also included. Rosemary Microbiome™ is designed using a low-molecular decomposition method through fermentation, breaking down the key active components of rosemary leaf and soybean so they can be delivered to the skin more effectively. Rosemary’s scalp elasticity care components and the low-molecular active ingredients work together to help comfortably care for dry and sensitive scalp conditions.
Another key point is absorption. This serum contains rosemary extract directly extracted by AROMATICA, along with Korean herb ingredients such as oriental arborvitae extract and pine leaf extract. It also includes low-irritation vegan spicules, made thinner to enhance absorption, helping active ingredients adhere closely and absorb deeply into the scalp. In fact, after just one use, improvement in scalp moisture across 20 layers and scalp absorption was confirmed.
Although it has a nourishing serum texture, the finish is not heavy. It absorbs refreshingly without stickiness, leaves the scalp feeling moisturized, and adds a refreshing rosemary herbaceous scent, making it easy to use every day.
<Recommended Usage Tips by Scalp Condition>
1. Before bed, like a sleeping pack
Apply generously to a clean scalp and use it as a night care treatment. It helps provide deeper intensive scalp care while you sleep.
2. On damp hair after shampooing
Use it when your hair is still slightly damp after shampooing. It absorbs together with moisture and leaves a fresher finish.
3. When your scalp feels dry
Layer it once more on areas that need extra moisture or massage, and give those areas more focused care.
A Brush-Type Applicator Designed with the Application Experience in Mind
A lot of care also went into the dedicated applicator design for this serum. It features a brush-type applicator, allowing you to apply it directly to the scalp without dispensing it onto your hands. As the way a product is applied, such as with gua sha or massage tools, is increasingly considered part of the beauty experience, AROMATICA designed the formula and application tool together to deliver a more intuitive and sensorial scalp care experience.
The applicator, designed with 38 brush tips, helps apply the serum easily and evenly across the scalp. It fits closely to the scalp and can be used as if massaging, adding satisfaction to the application process itself. The nourishing serum texture spreads smoothly with the brush without clumping, and after absorption, it finishes fresh without stickiness, making it comfortable to use.
<Brush Massage Tip>
STEP 1. Starting from the crown of the head, gently brush through with the applicator.
STEP 2. Massage in circular motions from the hairline to the nape of the neck.
STEP 3. Brush in the reverse direction from the temples toward the crown.
STEP 4. Gently press the nape area for acupressure.
From Morning to Night, Complete Your Scalp Routine with Rosemary
Today’s scalp care is no longer limited to cleansing. Like skincare, step-by-step “routine-based scalp care” has become a trend. In particular, interest is growing in North American and European markets for high-functionality scalp care products segmented by purpose, such as tonics, ampoules, and serums.
To fully experience AROMATICA’s rosemary scalp care, we recommend the Rosemary Special Scalp Care Routine, which connects tonic, ampoule, and serum. In the morning, refresh your scalp with Root Enhancer. Use the portable ampoule throughout the day to refresh your scalp condition whenever needed. In the evening, replenish deeper nourishment and moisture with Rosemary PDRN Scalp Serum. The more you combine the products according to your scalp condition and lifestyle, the more synergy you may experience.
In fact, AROMATICA’s rosemary scalp and hair care line recorded a total of 2.16 million units sold last year alone. This reflects how AROMATICA’s expertise and know-how, built through years of rosemary research, continue to earn consistent customer choice.
Many people pay attention to hair texture but often overlook scalp care. With AROMATICA’s new Rosemary PDRN Scalp Serum from the original rosemary hair care expert, give your tired and sensitive scalp enough rest and nourishment. It will help you gradually experience your scalp returning to its naturally healthy condition.