This gigantic hairball — doesn’t it look like something you’ve seen somewhere before?
It’s almost like tangled hair left on a bathroom floor. This exhibition, created by AROMATICA, WALDI, and artist Kang Youngmin, shines a new light on the theme of scalp and hair loss, transforming everyday scenes we overlook with creative vision and contemporary sensibility. Take a closer look at The Problem, a work inspired by AROMATICA’s hair loss care line.
Exhibition Period
2025.10.24~2025.11.23
Exhibition Venue
37, Eonju-ro 164-gil, Gangnam-gu, Seoul
Artist Kang Youngmin
Notable Career
I carefully observe where social context and personal experience intersect. I trace the trembling marks of meaning created at that junction. My work does not settle things but leaves questions, twisting familiar orders from another angle. What I propose is not a complete answer, but a framework of questions that allows viewers to see the world anew. 
Sometimes we neglect hair tangled on a bathroom floor. We sweep it away and barely look at it. Perhaps this tangled hair has been sending signals for a long time. Was the real problem the hair itself? Hair is merely the result. The true issue was the state of the scalp quietly accumulating underneath. A neglected scalp in apathy — now is the time for observation and care.
The piece “The Problem,” inspired by AROMATICA’s rosemary hair loss care products, showcases an everyday bathroom hairball blown up to an extreme scale. It reconfigures AROMATICA’s essential philosophy — that the problem of hair begins with the scalp — in an unfamiliar context. Take in the message conveyed in this work, and explore solutions to your scalp concerns through the AROMATICA Rosemary Hair Loss Care lineup.
Rosemary: The Answer to Hair-Loss Concerns
There’s one interesting experiment that confirmed rosemary’s hair-loss symptom relief effect. A group of people with hereditary hair loss was divided into two groups: one applied rosemary essential oil and the other applied the topical hair-loss treatment minoxidil for six months. Both groups showed significant increases in the number of hair follicles and hair volume, but the group using rosemary essential oil showed much lower levels of itchiness. This not only confirmed rosemary’s hair-loss symptom relief effect, but also its soothing properties.
Source: Panahi Y, Taghizadeh M, Marzony ET, Sahebkar A. Rosemary oil vs minoxidil 2%
for the treatment of androgenetic alopecia: a randomized comparative trial. Skinmed. 2015 Jan-Feb;13(1):15-21.
A Hair-Loss Care Routine Completed with 4 Products
① Rosemary Scalp Scrub Hair-loss functionality | Exfoliation | Cleansing of pores | AntioxidantThe Andes lake salt helps deeply cleanse old scalp dead skin cells and residual impurities in pores. Use this as a pre-shampoo step or instead of shampoo. Proper scalp exfoliation clears the way for your pores and helps alleviate hair-loss symptoms.
② Rosemary Scalp Scaling Shampoo Hair-loss functionality | Scalp strengthening | Exfoliation | Antioxidant This shampoo helps create a clean scalp environment by cleansing dead skin cells and providing nourishment. It has been proven that just 4 weeks of use significantly reduces hair shedding.
③ Rosemary Root Enhancer Scalp vitamins | Root nourishment | Soothing careThis hair tonic enhances the effects of the functional scrub, shampoo, and ampoule. As a scalp nutritive tonic sprayed directly onto the scalp, it delivers deep nourishment to awaken roots and invigorate the scalp.
④ Rosemary Root Volumizing Scalp Ampoule Hair-loss functionality | Scalp vitality | Root strengthening | Intensive nourishmentThis intensive ampoule transforms your roots in just 7 days. Designed to help strengthen the roots and cultivate a confident hairline, it uses a cooling stainless-steel roller to massage every corner of the scalp and boost absorption while improving scalp condition.