An Autumn Market in the Parking Lot
On October 21, the AROMATICA headquarters parking lot was filled with a lively atmosphere from early morning. It was the day of the Reuse Market, held alongside Refill Day. Since 2022, AROMATICA employees have been holding internal reuse markets to share unused items—but this year, it expanded into an open market for everyone. It became a day to give new life to discarded items and experience sustainable sharing in action.
A Neighborhood Scene Made Together
Local stores in Sinsa-dong were the first to join hands when they heard about the Reuse Market. Cafes, restaurants, and surf shops—places often visited by AROMATICA staff—brought out items that had been resting quietly in a corner of their shops. Dishes, lamps, clothing, hats, and kitchenware filled the parking lot, waiting for new owners.
“It feels so rewarding to know that these things will find new life in someone else’s daily routine,” said one shop owner. The warmth of the neighborhood could be felt in every corner of the market—a true reflection of the Sinsa-dong community spirit.
“It feels so rewarding to know that these things will find new life in someone else’s daily routine,” said one shop owner. The warmth of the neighborhood could be felt in every corner of the market—a true reflection of the Sinsa-dong community spirit.
The Power of Good Influence: Influencers Join In
Seven influencers who resonate with AROMATICA’s philosophy also joined the Reuse Market, donating nearly new clothes, shoes, and bags, each carefully packed with sincerity.
“I wanted to be part of the movement for sustainable circulation,” one of them shared. Their participation helped spread AROMATICA’s message even further, as their personal style and warmth infused the market with vibrant energy.
“I wanted to be part of the movement for sustainable circulation,” one of them shared. Their participation helped spread AROMATICA’s message even further, as their personal style and warmth infused the market with vibrant energy.
The Aesthetics of Reuse in Every Detail
Reusable materials were seen everywhere—from Tyvek posters used every year, to fabric price tags reused since 2022, to shopping bags and paper fillers collected from stores and offices. Nothing went to waste; everything was given a new purpose. At the self-packing station, visitors wrapped their purchases themselves, finding joy in small acts of sustainability. With support from Beautiful Store (아름다운가게), the event site remained both organized and heartwarming.
A Day Filled with People and Connection
More than a market of goods, it became a place of heartfelt exchange. During lunch breaks, people visiting for refills also stopped by as buyers or sellers, adding to the lively mood. A Brazilian mother and daughter backpacking for six months picked out clothes and travel items, smiling as they said,
“We feel lucky to have found a place like this on our journey.” From customers offering their cups to others, to mothers and daughters sharing stories while choosing clothes together—every moment was filled with warmth and kindness.
“We feel lucky to have found a place like this on our journey.” From customers offering their cups to others, to mothers and daughters sharing stories while choosing clothes together—every moment was filled with warmth and kindness.
Where Kindness Flows
The Reuse Market raised a total of 2.6 million KRW, which was entirely donated to Beautiful Store. It was more than just an exchange of goods—it was a flow of value and goodwill. Through this cycle of giving and reusing, AROMATICA’s long-held belief in sustainable beauty shone naturally throughout the day.
Memories of Autumn, and Toward the Next Cycle
The scenes from that day will linger for a long time—the texture of the Tyvek posters, the handwritten price tags on fabric scraps, and the careful folding of paper bags. Every gesture reflected the beauty of living a “reuse” life. The small neighborhood festival—AROMATICA’s Refill Day and Reuse Market—colored this autumn in Sinsa-dong with something truly special: beauty that endures, just like the things that are used again.